To get the most out of this book, it helps to have the following:

• An optimistic outlook
• Comfort with paradox
• Clear values
• Intolerance for anything less than your best
• A sense of humor
• The willingness to point said sense of humor at yourself

Click on the logos to the right to read what others are saying...

Or, if you are wondering what the detractors are saying, below you'll see I've provided a synopsis of the critical feedback I've received:

• "It looks great, I just don't read."
• "I could hear your voice as I was reading--I kept picturing you saying these things--but I was in bed reading with my wife next to me, and no offense, but I wanted you out of my head."
• "'Brasscojones'? Who's 'Brassco Jones'?"
• "It looks sarcastic. Is it sarcastic?"
• "I got the joke, but... do other people get it?"
• "It took me awhile to figure out where you were going, but once I got it, I loved it."
• "I skipped to all the red pages."
• "It's, uh... terrific. Really. I mean it."
• "You didn't sign mine. I may have loved it, but until you sign my copy, my official position is that it sucks."